GO-GO JUICE: (slang) fuel.
What is jojogoose.com? Quite simply, the intention of this site is to provide a resource for non-marketing entrepreneurs—connecting them to insights and mindsets of modern marketing gurus in an easy-to-assimilate way—so that they can manage their marketing with confidence.
Over the past three blogs, we’ve explored “brand”, from the origins of branding as a concept, to defining its meaning in the modern era. This month, let’s discuss what we need to know about the brand, in order to make it “good”.
Strong branding comes from strategic thought and introspection, honesty with yourself and your market. Once brand is established, advertising will maintain it.
Yes. Advertising comes AFTER brand. I can create a fabulous ad that sends a truckload of sales enquiries to your door, but if you cannot honour the promises the brand makes (which of course drives the advertising), we’ve achieved nothing more than a truckload of disenfranchised customers.
Advertising is used to maintain brand… not create it.
When a brand successfully makes a connection with its target m...