GO-GO JUICE: (slang) fuel.
What is jojogoose.com? Quite simply, the intention of this site is to provide a resource for non-marketing entrepreneurs—connecting them to insights and mindsets of modern marketing gurus in an easy-to-assimilate way—so that they can manage their marketing with confidence.
So many business people launch into the online space with an expectation similar to that famous adage from Kevin Costner’s Field Of Dreams… “If I build it, they will come.”
Sadly, this aspirational notion is simply a naïve hope… one that will only deliver on its promise after a LOT of years floundering in the vast no-mans-land of the internet, by which time the website owner has moved on—leaving their website to pixelate online with all a plethora of other failed bits of cyberspace junk—proving to themselves that marketing online does not work.
Remember the science lessons at school that taught us about the make-up of space? The lack of matter causing a vacuum that light can pierce yet sound cannot? Whilst the internet is not the same thing, one aspect remains true and is worthy of note: No-one hear...